Booz.Life

"In a crowded lifestyle market, it’s not enough to have a fun product — your brand has to spark curiosity and invite people in."

The Brand Concept

I imagined Booz Life — a playful, social-first beverage lifestyle brand that celebrates good times and bold choices. The name itself feels effortless, casual, and instantly shareable, designed to stand out in digital conversations.

The Creative Approach

I worked on the website and explainer video to bring the Booz Life identity to reality. The focus was on creating a website and a video that feels fun, modern, and unapologetically vibrant.

I developed sample content to show how Booz Life could:

• Build an engaging, youthful online presence that feels approachable

• Translate the brand’s playful tone into clean, impactful web design

• Use motion and storytelling in video to make the brand experience memorable

• Connect with an audience that values both lifestyle and self-expression

If you’re in lifestyle, food & beverage, or consumer goods, I’d love your perspective: what makes a brand stick with you long after first impressions?

Link: https://www.booz.life/